The concept is simple: buy one item and ten trees are planted. That’s the innovative driving force behind Tentree Apparel.

Since appearing on Dragon’s Den in 2012, this Canadian-born brand has already grown a significant fan base with over 1 million trees planted to date. Tentree is dedicated to inspiring consumers to take part in the preservation of our environment while adding stylish pieces of clothing to their closets.

The collection currently consists of tanks, tees, hoodies and hats, with each item featuring a “treecode” that can be used to register the product online after purchase. This ensures that every individual has the opportunity to see exactly where in the world their trees will be planted and how it will benefit the local community.

By joining forces with not-for-profit organizations around the world, such as WeForest and the Canadian Wildlife Federation, Tentree guarantees that their reforestation efforts have the most effective outcome possible. In planting trees, your purchase not only helps to revitalize dry arid soil and provide a substantial oxygen supply to the surrounding environments but additionally creates employment and necessary resources for local residents.

Check out the Tentree collection In-Store and Online to start making a difference today!