Brand Spotlight

Explore the latest fashion and sports trends. Discover premier brands for your active lifestyle.

The adidas Superstar Celebrates its 50th Anniversary

The adidas Superstar Celebrates its 50th Anniversary

Once a performance shoe and now a pop culture staple, the adidas Superstar revolutionized the sneaker industry. To celebrate the model’s 50th anniversary, Sporting Life is looking back at the history of the iconic “shell toe.

Brand Spotlight: Fjallraven

Aside from their iconic Kånken backpack that we love oh-so-much, Fjällräven has spent more than 50 years leading the apparel industry in serving nature….

Brand Spotlight: Icebreaker

Brand Spotlight: Icebreaker

“A chance meeting with a merino sheep farmer had sparked something inside me, a passion. From that moment on I was hooked on the…

Brand Spotlight: Parajumpers

Parajumpers designer Massimo Rossetti has successfully built one of the world’s leading outerwear brands. The first collection from Parajumpers had only 3 garments each…

#CelebrateWild – Spotlight on Arc’teryx

Arc’teryx has been a staple brand for both outdoor enthusiasts and the Sporting Life community for years. Defined by “Design, Craftsmanship, Performance”, Arc’teryx continues…

Brand Spotlight: Fred Perry

Brand Spotlight: Fred Perry

“I was generally regarded as the best dressed player of my time…” -Fred Perry Today – May 18 – marks the birthday of a…

Brand Spotlight – Cannondale

Brand Spotlight – Cannondale

Founded in 1971 above a pickle factory and named after train station across the road, Cannondale has emerged as the leading brand for all…

All Things S’well

All Things S’well

Keep your drinks cold for 24 hours and hot for 12 with colourful reusable bottles from S’well. These bottles are sleek, stylish and practical….